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Edu Pou has spent more than twenty years championing innovation and technology in the field of advertising creativity around the world. He is co-founder of Metacampus, a global initiative to facilitate inclusion and accessibility to the virtual economy. He was formerly Executive Creative Director at We Are Social in Sydney, Chief Creative Officer at VR studio Here Be Dragons and at the Barbarian digital agency in New York, Creative Innovation Director at Wieden+Kennedy in Amsterdam, and Creative Director at DoubleYou Barcelona and Madrid, where he was the third Spaniard to win the third Cannes Grand Prix.